News from the Aurora University community

Aurora University American Marketing Association prepares future leaders


With a membership roster of nearly 100 students, the Aurora University chapter of the American Marketing Association isn’t the biggest one in the country — but it is the best.

AU chapter of the American Marketing Association wins international acclaim at annual conference

21000The Aurora University chapter of the American Marketing Association (AU/AMA) was named International Collegiate Chapter of the Year at the AMA’s 2017 International Collegiate Conference earlier this month in New Orleans. Some 1,500 students and faculty from more than 200 universities converged on the Big Easy for three days of professional development, competition, and networking […]

AU Sales Institute promotes successful selling development

Junior Alessandra Lerario at a recent Sales Institute discussion on increasing sales productivity.

00020Salespeople enter their profession by many different routes, but regardless of how they got there, high-performance salespeople — the top 20 percent of the profession — share a variety of behaviors that all salespeople can use to improve their results. That’s according to Bill Bartlett, founder and president of Naperville-based Corporate Strategies and Solutions Inc. […]

Professor promotes new digital marketing academic programs


Students wanting to study a growing area of marketing that combines technology with the art of product promotion have an excellent resource in Debra Zahay-Blatz, Professor of Marketing.