Marketing professor receives outstanding teacher award

VanderSchee, Professor of MarketingBrian Vander Schee, Associate Professor of Marketing, was recently presented with the Academy of Marketing Science Outstanding Marketing Teacher Award, along with co-winners Paul Busch, Texas A&M University, and Charles Fifield, Baylor University. The award recognizes excellence in teaching, providing a forum for outstanding teachers to share their classroom success with colleagues.

“Being recognized for outstanding innovations in marketing education is a reflection of the excellence in the Dunham School of Business at Aurora University,” Vander Schee said. “It is nice to receive recognition on a national level for doing something that you’re passionate about.”

Vander Schee has a record of national recognition for his innovation in marketing education. In 2005, he received the Direct Marketing Association of Washington Educational Foundation Joan Throckmorton Award for Creative Excellence in Direct Marketing. He received a Marketing Management Association Hormel Foods Teaching Excellence Award in 2009 and 2011. In 2010, he was the Society for Marketing Advances Pride-Ferrell Cengage Innovations in Teaching Competition Winner. And last year, he received the American Marketing Association Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing and was the Society for Marketing Advances St. Mary’s University Distinguished Teaching Competition winner.

Vander Schee believes that each experience has helped him further develop teaching techniques in the classroom. “Students are co-creators and recipients of teaching innovation,” he said. “Students respond positively to good teaching, both in demonstrating learning as well as giving constructive faculty feedback. We expect excellence in student performance and thus must set a high standard for those who lead in the classroom.”