News from the Aurora University community

Marketing conference motivates students for success

Posted by on April 24, 2014

AUAMA“A small school with big accomplishments” is how Aurora University might be described by student-members of the AU American Marketing Association (AMA) chapter. It’s for good reason. They recently returned from the AMA International Collegiate Conference in New Orleans where the awards for AU were numerous, including:

» Outstanding Professional Development
» Outstanding Community Service
» Outstanding Membership Activities
» Top 25 Award (Top 25 out of the 125 report submissions [350 chapters globally])
» Collegiate Chapter Website Honorable Mention (Top 10 out of 75 schools)
» Outstanding Marketing Week Activities Honorable Mention
» AMA EBSCO Marketing Scholar Award (Third Place) — Hajar Zaki, AU ’15
» AMA Northwestern Mutual Sales Competition (Fifth Place) — Abe Messieha, AU ’15

The annual conference is designed to bring students inspiration and innovation through interesting speakers and excellent networking opportunities. More than 1,400 aspiring marketers attended.

For junior business administration major Caitlin Cromley, the conference made her proud to represent a smaller school. “It gave us the opportunity to see that Aurora University has the ability to compete with large state schools,” she said. “We won similar awards to schools more than double our size. It really demonstrated the hard work and dedication of AU students.”

The success of the AU chapter is also credited to its faculty advisor, Brian Vander Schee, Associate Professor of Marketing. “Dr. Vander Schee is very supportive and has really helped grow our organization over the years,” said Cromley. “Every time he learns of a new opportunity he presents it to the chapter and really helps us strive to be the best.”

Being the best includes having the determination to take the AU AMA chapter to the next level, according to junior marketing major Hajar Zaki. “We do not settle for OK, we strive for excellence,” he said. “AU AMA allows students to use their entrepreneurial skills to stir up something that will be around for years to come. It may be something as quirky as our Humans vs. Zombies event or a professional event, like the AU AMA Regional Collegiate Conference. Each member is making a mark in the history of the AU AMA. We know our accomplishments will set the standard for incoming members.”

Adds Zaki, “Through all the hard work, deadlines, all-nighters and road blocks, the AU AMA team is still triumphant among other universities. Through our efforts, we are still one of the top chapters. As aspiring marketers, we are driven by competition and accept the challenge to become the No. 1 chapter in the country.”

For more information on the AU American Marketing Association, visit here.